World Wise is a think tank that provides an expert compilation of International Development, Sustainability and Foreign Affairs stories that address some of Today's most pressing global issues.

Week in Review: What International Development Can Learn from Design Thinking

Don Norman is an engineer, psychologist and designer based in Silicon Valley. In The Design of Everyday Things, he examines how engineers come to “overly rely on logic”, ending up designing things "not for people the way they really are, [but] the way they want them to be." The human-centered design methodology is born, with sweeping consequences for a range of disciplines – international development included.

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